What has the US Presidential Election got to do with us here in the UK? Why should we care as much as we undoubtedly do? We seem better informed and more animated about the minutiae of our transatlantic cousins’ glitzy political battles than we do our own. Perhaps that glitziness has a lot to do with it. Our elections are quite drab in comparison. As Scottish comedian Joe Heenan so memorably put it: ‘You wouldn’t get this shite if the Americans did it the British way. Right now the President would be on a stage in a sports centre with a guy dressed as a squirrel standing behind him.’

In the US, politicians stroll out into vast arenas in the manner of WWE stars, with their own walk-on music booming unironically in their wake. One only needs to watch a highlight video of former PM Theresa May’s bizarre attempts to connect with the people of Great Britain through ‘dance’ to understand why we should never, ever, under any circumstances, abandon our reserved political discourse for the ratings-chasing, reality-TV-show grandstanding of the states. Whenever Theresa May – woman of the people – danced on camera she looked either like a drunk stork pretending to be a bear, or a shy Al Jolson trying his best to perform his act during an earthquake. Let’s stick to the drab, and let the Americans worry about the fab.

Donald Trump, of course, has turned the pomp and circumstance up to eleven. Even if the world had any choice in the matter, which it doesn’t thanks to Trump’s depressing ubiquity, it wouldn’t dare turn away from that fat car-crash in a suit for even a second: he’s got more plots than Stephen King, less shame than a back-street flasher in a face-mask, less scruples than Ted Bundy after Happy Hour, and more bullshit than a farmer’s field in spring-time. Some people out there have been watching too much television, and think they want a fictional character in charge of their country. But the qualities it’s easy to admire in an unpolished, rebellious, blue collar, tells-it-like-it-is character like Happy Gilmore, or an alpha-strongman like TV’s Tony Soprano, don’t necessarily make for a good president. Trump is a cartoon; a buffoon; a shark with legs; a great big bag of narcissistic contradictions; a circus ringmaster in Hell, who uses Twitter in place of a whip.

All of that, then, goes some way towards explaining why America has always been so grimly fascinating and strangely compelling to us, especially now, with yet another ‘celebrity’ in the hot-seat. But it doesn’t explain why we do – and why on earth we should – care so much. After all, Bush, Obama, Trump or Biden weren’t, aren’t and won’t be our presidents.

Perhaps it’s down to the Butterfly Effect. America is the heir to the British Empire’s dead hegemony. Its existence and actions have always affected us, and the world. But it’s definitely the case that how the US comports itself, and who it chooses as its figurehead, affects us now in a much more impactful, instant and targeted way than ever before, thanks to the unsleeping, unfiltered portal of the worldwide web. And what a wicked web we weave.

I remember from my youth a well-used refrain about America. It used to be said that whenever a societal trend, change or calamity took root across the pond, we should expect it to sweep our shores within six months or less. Fashions, pop-culture crazes, political skulduggery, crime-waves. We all watched the news with a sense of foreboding, wondering what would be expected of us in the seasons to come. We were powerless to prevent this tidal wave of transformation, even though we could see it coming. America was us, and we were America, bound by our shared history and language.

“Everyone in California is wearing assless chaps!” my grandmother shouted from her TV-chair one balmy summer evening*. My grandfather sighed and wandered into the kitchen to find a pair of scissors. “I’ll go get started on all my trousers,” he shouted back, before muttering to himself, “It’s going to be one cold ass winter.” But what could he do? America had spoken. *[that may or may not have actually happened]

I wonder how much of that misguided belief of ours was connected with how we felt about movies. There used to be a significant lag between a movie premiering in the states and it finally debuting here in the UK. About six months. While we waited we’d pine, speculate, get swept up in the hype and longing, before eventually – finally – getting a taste of the action.

Over the course of my lifetime the western world has become more dream-like, more cinematic, and more cravenly consumerist than it ever was; it therefore makes sense that back in the 80s and 90s we would readily conflate a six-month wait for a movie with the idea that six months after watching news reports from the US we’d be ushering in those same societal changes. American movies contained reflections of American life and thought and ideology, in which we, in turn, saw reflections of ourselves. And since all life was a movie, and we its stars, ipso facto movies and reality were interchangeable. The US electing an actor as its president went some way towards reinforcing that feeling.

Ultimately, though, we never imported all that much from America, besides the cosmetic. With the exception of the horror of Dunblane we never became a nation of school shooters. Our cities didn’t ring out with gun fire. We never abandoned our welfare state to private equity and insurance – at least not completely. In time we realised that as much as we admired and venerated and sought to emulate America, we would never be America – and that was okay. We didn’t want to be America. We didn’t need to be.

And then along came the internet, ushering in a new era of hyper-connectivity, and a new and immediate sense of round-the-clock globalism. The internet brings us together at the same time as it splinters us apart. We’re united in our disunity as never before. While the internet was initially a liberating and unifying force, it was soon weaponised by social media. Whatever power was displaced by the common man or woman having access to the world at their fingertips was soon clawed back by authoritarian governments like those of China and North Korea, or subtly redirected by shadowy organisations like Cambridge Analytica. Governments could interfere in the elections of other countries not by mobilising for war or sending spies on long-term undercover missions, but by employing a group of sun-shy tech experts to sit in a darkened room all day posing as zealots, or patriotic movers and shakers on Twitter and Facebook. Political rivals could sink an opponent not by setting a honey-trap, or paying a PI to rake through their bins looking for compromising letters and receipts, but by flooding the internet with memes of wildly fluctuating veracity, ranging from the sort-of-true-but-skewed to the risibly fantastical. The truth didn’t matter. Memes became missiles. And when you’re hit by one, the truth is a moot point.

The shadow Donald Trump casts across America falls over our land, too. His rallies and rantings and ravings don’t happen in a Stars-and-Stripes emblazoned vacuum. His opinions on race, his opposition to truth and reality, his economically-motivated scepticism on climate change and epidemiology, his aversion to culpability and compassion, have all seeped into and permeated our national discourse, and infected our cultural consciousness.

A great many of the memes we see spreading on-line – on Black Lives Matters, on the poor, on coronavirus, on the environment – carry Republican and pro-Trump stamps, and millions of Brits share them without knowing or caring that they’ve been infected by the political and ideological tussles of another country. A disturbing minority of Brits long for Trump, or someone more like him, to be our Prime Minister. Our politicians, too, have adopted the Teflon Don’s tactics of holding firm and denying objective reality just long enough for the news cycle to sweep past them onto something and someone else. Thanks to Trump’s leadership style of cult-leader cum CEO cum mad king, it’s harder than ever to hold people in power to account. We can see the effects of that even here in Scotland with the SNP’s Margaret Ferrier, a Westminster MP, who by all rights should’ve resigned after flouting coronavirus restrictions, the virtues of which she’d been busy extolling on behalf of her constituents. Ten, or even five, years ago she probably would have stood down immediately, but the lesson from America is clear: don’t listen to the media, don’t listen to the people. Tell them to go fuck themselves. Do what you like.

We care about the US Election, then, because it has consequences for us, even if we’re entirely powerless to control their direction. Like a meteor about to strike the earth. Hopefully when Joe Biden takes office a more measured ethos will radiate from the US, and spread some much needed calm across cyberspace and the world. We just have to hope that the fat, orange genie isn’t already too far out of the bottle.